Not every change is good

You have probably heard that Gap has recently changed it's logo.

Oh, you haven't? It's because the company is trying to hide this fact showing community that they are in fact ashamed of the change. Go figure. Logo, as highly recognizable as GAP logo was, is the biggest company value. You don't change it for no reason. And does it have to be helvetica?

It's already popping from every corner!