I am a fan of their first perfumes - Chloé - therefore I am pretty excited to see what the Chloé team prepared for us this time. I am not sure how to best describe this new fragance - it's soft and delicate, feminin and litte floral (Iris notes) but with a touch of strong attitude. I believe they wanted to impersonate the Chloé 2010 woman that we see on the runway and adds (active, real, strong, feminin, fun loving and with great taste) and it's a success.
Good fragrance is one thing but I want to show you the ad campaign:
|Ines Van Lamsweerde for Chloé Love|
|Love by Chloé|
To see how video comerical was made go here. It was created by Roman Copolla. The name stands by itself.