Revolution in advertising

Yes, i call it revolution because it's truly is one.

For the firs time in the history of product advertising, men is advertining women bra. And may I just say he is rocking it. 

It is a very smart move form company Hema, that not only decided to launch new product, break the rules but also made sure to  have worldwide free publicity. Almost everyone is talking about those pictures.
Andrej Pejic is a great model, but to be honest not know for his chest volume. If he can sports Hema Mega Push Up bra then ladies - we can be sure we will do to.

I am impressed by Hema smart move here. Brava!